Groupthink is a psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an incorrect or deviant decision-making outcome it has been further defined as a mode of thinking that people engage in when they are deeply involved in a cohesive group,. Why do we conform how do factors like group size and social status affect the likelihood of conformity in this lesson, you'll explore two types. Human beings are herd animals we survive only in highly coordinated groups individually, we are designed to pick up social cues, coordinate and align our behavior with those around us recent research has shown that social disapproval provokes the brain's danger circuits conformity soothes. Group's power to reward and punish, and the other being informational influence, which reflects the group's capacity to provide infor- mation about reality (deutsch & gerard, 1955) whereas theories of group size and conformity have argued that these processes result in a single form of relationship, we. How groups can pressure their members to either conform or deviate 6 how and when deviants can persuade the group majority introduction what do the words conformity and deviance mean to most people if we took a survey and asked a group of people if the term conformist has positive or negative. Overview source: william brady & jay van bavel—new york university it is obvious that we are influenced by those around us, but in the early to mid 1900's, psychologists began to study how potent social influence can be on our thoughts and behaviors motivated in part by attempts to explain the behaviors of nazi. In other cases we conform not because we want to have valid knowledge but rather to meet the goal of belonging to and being accepted by a group that we care about (deutsch & gerard, 1955) when we start smoking cigarettes or buy shoes that we cannot really afford in order to impress others, we do these things not so. Conformity, or attitude change towards the group as a result of social information rather than political information1 in order to fully understand public opinion and the attitudes citizens hold, we must look beyond overt persuasion and information 1 although researchers use the term ''conformity'' in various.
Research on the topic of conformity began in 1951, when solomon asch performed a series of renowned studies in his studies, asch used groups of seven to nine people who were told they were participating in a study on visual perception these subjects were asked to match the length of a standard line to three. This is true as well of groups conforming to individuals: if we see a high-status person crossing against a don't walk sign, we are much more likely to follow him than if we see a low-class person doing so this is even more true when status is combined with competence: who is it better to follow into new york city traffic,. A very promising model proposes five main motivations for conforming according to this model, we conform to be correct, to be socially accepted and avoid rejection, to accomplish group goals, to establish and maintain our self-concept/ social identity, and to align ourselves with similar individuals (nail, macdonald, & levy,. Group to develop an intense need for a behavioral norm to which they can conform the resolution of ,the problem can take the form of a definition by the counselor of the counseling group as essentially different from the social group accompanied by suggestions for the norms that will allow it to be experienced as different.
Orientation towards the group the group's perception ofa member as group- vs self-o in motivation, we argue,joins with the member's external status characteristics and pe task competence to determine the status awarded to the member thus the variables of vs self-oriented motivation and conformity- nonconformity are. But, again, we are social creatures sometimes we'd rather be liked than struggle to stand up for what's right in the 1950s, for example, the social psychologist solomon asch conducted his famous experiments on conformity, finding that group pressure was so powerful it could cause individuals to warp.
Decreasing conformity is particularly relevant to focus groups to prevent bias in responses below i have outlined 4 main ways in which conformity in groups can be decreased and how we can apply these findings to focus groups. The asch experiment shows how people are influenced by others in a group they conform to what others do to a much larger extent than they think. I remember a few years ago, when people started to use the american sign language sign for “i love you” it seemed that everywhere i looked, people were holding up their hand and waving “i love you” to people as a sign language interpreter, i quickly followed suit lately, people are holding up both.
2 literature review the classic work on conformity is the experiment conducted by asch (1946) subjects were placed in groups whose other members were secretly confederates of the researcher they were asked to estimate the geometric length of a line by matching it with one of three lines after some of the other group.
The first scientific experiment recording conformity to group norms was conducted in 1936 by muzafer sherif (one of the founders of psychology) the result of the test showed that a surprising percentage of subjects conformed and went with the answers of the group, even when they knew the answer. Throughout high school we had seen how people feel the need to fit in and seek approvable from others we may have even been one of them some may change their actions, behaviors, beliefs, interests, and opinions based on their peers and group pressure in high school, i always noticed how certain. Behavior towards a group's norms private conformity occurs when people truly believe that the group is right and even occurs in the absence of group members public conformity occurs when we are pressured and feel we do not have a choice other than to conform to group norms when publicly conforming, people.